CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL IMAGE

ABSTRACT: This study was carried out to examine corporate social responsibility and organizational image using Julius Berger Nigeria plc, Akwa Ibom State. Specifically, the study examined  the relationship between corporate social responsibility and organizational image.the study also, identify the key areas in which Julius Berger Nigeria Plc formulate their corporate social responsibility strategy.furthermore, the study,examine ways Julius Berger Nigeria Plc integrated corporate social responsibility strategy with the organization operation.lastly, the identify how corporate social responsibility strategy can be improved upon in order to improve organizational image in Akwa Ibom State. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that Julius berger have formulated its corporate social responsibility through philanthropic responsibility. Also, Julius Berger have formulated its corporate social responsibility through economic responsibility. Furthermore,Julius Berger have formulated its corporate social responsibility through economic responsibility. Finally, Julius Berger formulate their corporate social responsibility by investing in social and environmental initiatives. The study hereby  recommend that organizations are also advised to invest a sizeable  chunk to corporate Social Responsibility Programmes, especially in provision of jobs and  scholarships to host communities. This will, , boost the  image of their organization and re-enforce loyalty and  organizational citizenship. The study also recommend that organizations are enjoined to create awareness on the  availability and their participation in Corporate  Social Responsibility Programmes. By doing this,  host communities will be knowledgeable about them,  hence, apply so as to enjoy the benefit.